The+Single+Campaign

=FIRST decision is: BRAND OR 'CALL TO ACTION'= =(ie: To let people know who I am, what I do...OR To get people to come in today and buy something...)= = =

=MY CUSTOMER is:= =(therefore the best MEDIUM is...)= = =

=MY CLEAR MESSAGE IS:= =(because I know my key benefits and business objectives...)= = =

=MY STRATEGY IS:= =(because there is method in this madness...)= = =

=MY CREATIVE TEAM IS:= =(because I don't have to do this on my own...)= = =

=MY RESULTS ARE:= =(because I measured them by...)=