Medium+Options+you+BUY

=**__What you BUY: __**= = = =**The Medium a business uses can and should vary, as the choice of each medium is a considered one. Each option has its place, for its reasons. The demographics often illustrate quite effectively when we consider the customer and the buying process. **= = = = = =Your Print options: = =The East Vic Media; =

EAST GIPPSLAND NEWSPAPERS 6 5 Macleod Street, Bairnsdale, Vic, 3875 (P.O Box 465) Ph: 5150 2300 Fax: 5153 0398 ABN 80 004 145 288

Using the local paper to promote your business

====The old saying, you have to spend money to make money is correct but you want to make sure you are spending your hard earned dollars in the right place. Whatever marketing you are planning to do – make sure you think about it, execute it and then revise it. For example if you put some advertisements in your local paper to get people to visit your store, make sure you ask your customers where or how they heard about you. This will quickly reveal where you are getting your results from which form of promotion.====
 * ====Open your doors! Have a presence! A bright and cheery store will do wonders for your sales! Make sure your staff are friendly and approachable. Is your shop is clean and visually appealing. Also make sure you have the right stock or services for your customers needs.====
 * ====Have a marketing plan. Whether it be through putting a sign out the front to alert any specials, newspaper advertising, flyers, website, brochures just to name a few.====

For example, you would go to the local paper for:

 * ====Local news stories====
 * ====Special interest features====
 * ====Latest sports results====
 * ====Pictorials of events that have happened recently, ie fundraising nights, sporting events and social nights out====
 * ====Buying or selling your house, car, boat, caravan, motorbike etc====
 * ====Personal notices, births, deaths, marriages, anniversaries to name a few====
 * ====Public notices for companies, sporting clubs, local organisations to promote AGM or their upcoming events====
 * ====Situation vacant – job ads====

====Local newspapers have an audited circulation so you can be assured that every paper that is printed is distributed. Unlike radio and television, where consumer statistics are based on the programs that are aired, not how many people are listening/watching the ads.====

====Imagine 80,000 pairs of eyes looking at what product or service you have to offer. Even if 1% of those people were interested in your business and made an enquiry or bought a product, you have already made a great achievement. And that is in one week!!====

====There are so many different ways the newspaper can help you promote your business. It will depend on what sort of business you have. Our advertising consultants can help you tailor an advertising solution to help your business get to where it wants to be.====

=Another Print Option:=

===Milk Magazine is a bi-monthly (ie 6 issues a year) full colour magazine that is distributed over the entire Gippsland region with a readership of about 20,000. It's available for sale by subscription, in newsagents and other retail outlets. Return copies are distributed free of charge as 'venue copies' to waiting rooms / cafes etc to extend the life of the publication and gain greater coverage for our advertisers. === ===Our audience is primarily Gippslanders in the 20-45 year age group who are more likely to be active, well educated and interested in the region and what it has to offer. === ===Unlike most publications, we don't entertain 'advertiorials'. Whilst this does reduce our revenue stream in the short term, it does ensure our editorial integrity and trust with our readers. Having said this, we do love to work in with our advertisers to try and include them in editorial where it is appropriate. === ===Our standard rates are $800 for a full page and $400 for a half page. We're happy to negotiate for multiple bookings. === ===We understand that these rates can be a little high for some small businesses, so are working on offering 1/8 page ads for $100 and including 10 free copies of the magazine (that the advertiser can then sell, keep or give away). But we will need to get 4 advertisers on board to get it going (so the ads don't look 'bitty). We hope to launch this offering early in 2012. ===

==(NB: this wiki is a perfect place for collaboration to this end... LEAVE A MESSAGE HERE if you are interested in being one of 4 advertisers with Milk!) ==

If you’re interested in being part of the magazine, and reaching our active and intelligent audience please call Bec or David on 03 9005 5753 or email ads@themilkmag.com
= = =Another Magazine Option:= == =Country Life Gippsland has a distribution of 50,000 Plus... Our readership is loyal, parochial and above all enjoy the quality our magazines offer. Our magazines are produced with a high, pure editorial content and we have established great relationships with quality advertisers keen to showcase their products and services to a captive audience.= = = = =

=Your Radio options: Both ACE and REGFM; = = = = = =The REG FM package that most businesses find obtains good results for them whilst keeping cost reasonable, consists of 10 x 30 second commercials per week in a 3 to 12 month package. With the ads changing the time of going to air each day between 6am and 6pm, 10 ads per week means the ads will generally be heard in 10 different hours in the space of a week, giving the best chance of catching listeners that only listen for part of the day as well as reportion for constant listeners. Costs for these packages are more or less than $300 per month, depending on how many months is booked. = <span style="font-family: 'Century Gothic',sans-serif; font-size: 19px; line-height: 27px;">

= = =The process of working with Radio to get the best results is OVER TIME, with a schedule that lasts well over 3 months, if not 6-12 months. Because this kind of advertising is primarily about branding, people getting to know you are there, what you do, and the set up of a mind position, that as soon as there is a category need that you fill, they think of you, this is the process of Branding. and a process to measure results=



= = =<span style="font-family: 'Century Gothic',sans-serif; font-size: 14pt;">Your TV options: Both WIN and PRIME (and their extra digital channel options); the process of working with them to get the best results OVER TIME, with schedule and a process to measure results = = = =[|Community Connect: a free service offered by Southern Cross Media.] (channel 10)=

= = = = =<span style="font-family: 'Century Gothic',sans-serif; font-size: 14pt;">Your OTHER options: = =<span style="font-family: 'Century Gothic',sans-serif; font-size: 14pt;">Films/single screen images at the Bowls Club and Doctors office, = = = =<span style="font-family: 'Century Gothic',sans-serif; font-size: 14pt;">A business called THE Community Network... owns this media offering, although based in the UK, they will represent your business here in your community. Their KEY BENEFIT, is that they place themselves in the view of those that are a captive audience. The doctors office, the post office any where you have to WAIT, they will kindly fill your attention with a soft noise, a little like muzac. ( More details coming soon) =

No company can afford to have its brand compromised by using a poor-quality medium.
= = = = =<span style="font-family: 'Century Gothic',sans-serif; font-size: 14pt;">Bar mats at the Local Hotel, Coaster Prints. Working with the local Hotel to place yourself in the view of your customers, that just happen to be their customers, is a simple way to reach a very Local audience. = = = = = =The following is just on of the offerings made... not all hotels will, but approaching the owner for a cross promotion wont kill any one.=

For further information please contact the club. Tel: (03) 5155 3578 email: info@lakesbowls.com.au
= = = = =<span style="font-family: 'Century Gothic',sans-serif; font-size: 14pt;">Promotional gear, = = = =<span style="font-family: 'Century Gothic',sans-serif; font-size: 14pt;">Create an Event, = = = =<span style="font-family: 'Century Gothic',sans-serif; font-size: 14pt;">Costumed spruikers, = = = =<span style="font-family: 'Century Gothic',sans-serif; font-size: 14pt;">Side Walk Chalking (STILL TO CHECK OUT) = = = =<span style="font-family: 'Century Gothic',sans-serif; font-size: 14pt;">Schools/Associations/Clubs Newsletters. Depending on the Demographic that is targeted, = = = =<span style="font-family: 'Century Gothic',sans-serif; font-size: 14pt;">Vehicle wraps, Or even just a car magnet. =