Glossary+of+terms+used

Jargon,
===Medium: in advertising you have many options of delivery the "medium" in which your message moves... ; radio, newspaper, A-frame, chalk board, insert in the newspaper, flyer's, TV, website, email, newsletter...etc.=== = =

= = ===Media Creatives: all of those very talented people that create great media, graphic designers, photographers, tv and radio production, copy writers, sign writers. Some of these have expertise in creating campaign's, some do not. Most work best when you have a VERY clear idea of what you want them to do.=== = =

= =

Message: what you really mean to say, out loud. The whole of the communication,
= =

= = ===Category Need: This is a term used to define your place in the market. Can I buy milk here? or is this a Real Estate office? This one is obvious, but Can I sit down for a meal here? or is it only Take Away,=== = =

= = ===Collaborative Marketing: Working with others to achieve similar business goals. Like the surf club and the surf shop, working together to benefit one another. The cruise from Lakes to Metung and the Metung hotel, joint advertising ventures benefit both businesses.=== = =

= = ===Packaging: This is not just the product, it's the uniform and the front desk, the cleanliness of the shop front windows and your employee's hair. ALL of this speaks to the way you feel towards your business, serious or half-hearted.=== = =

= = ===Demographics: The WHO of consumption. It is both a descriptor of your customer, as well as the term used to describe the "type" of people that consume a particular media. ie. 3TR-FM are consider radio listeners under the age of 35 years old.===