An+Introduction+to+Effective+Advertising

__**Introduction to Effective Advertising **__

Presented by Katherine Cunningham, Living Gently in Business.

==**Being Effective in Advertising is hard. There is a lot of noise out there that we are all getting better and better at learning to ignore. Creating some noise of your own, all about how great your business is, can feel daunting in a whole lot of ways. Making sure that you have the core basic principles and information clear, to make the experience that much easier to execute, is what this wiki is all about. **==

=The use of a wiki here is to recognize that I have collected some, but by no means all, of the details necessary to build an effective advertising campaign in the East Gippsland area. Printing you a document that may well be out of date the day after publication seemed pointless in this digital age. By collecting here the names and numbers of the East Gippsland options, both in Medium and Media Creatives, we have a great directory... BUT we also have the opportunity, as business owners across this shire, to continue to share our experiences as we master the art of making Effective Advertising. = = = =There is a clear process we are going to be using.=


 * =Defining the customer, and the prospective customer=
 * =From there is the customer value proposition... (what are you really selling?)=
 * =Key Benefits of the business often give us our current message we are communicating.=
 * =Understanding our budget, and how to measure for accurate results, to confirm our Return On Investment.=
 * =Defining the core message.=
 * =Choosing the Right Medium for this message.=
 * =Building a Creative Brief for a Media Creative, or for ourselves, so that the campaign is clear from the start and can stay on target (no scope creep).=
 * =Explore the year long advertising intentions and the placement of this campaign in context.=

Getting Excited! Making noise about your business is about giving yourself permission to get excited about what you do and how you do it. The opportunity here in this moment is to share how much you love doing what you do, by using Effective Advertising.